Solé Studio · Porto, Portugal

Every brand has its own light.
We find it.

Strategy, creative direction and visual production for hospitality, wellness and sports brands.

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How we work together

Foundation first.
Then your custom system.

Foundation

We build the foundation for how the brand is perceived and how its communication system works.

Ongoing Partnership

We grow that system through strategic guidance, creative direction, production, and digital presence.

What each phase looks like

Built to move in one direction

Brand Communication Foundation

At the first stage, we develop the brand's communication foundation — a strategic document that defines who the brand speaks to, what meanings and values it conveys, what perception it should create, and how this is expressed through visual style, copy, design, and identity elements.

This is the foundation on which all further work is built: content, shoots, visual direction, key messages, channels, and the brand's consistent presence.

Timeline2–3 weeks

DeliveryRemote

01 Current State
02 Target Audience
03 Positioning
04 Tone of Voice
05 Visual Direction
06 Market and Competitors
07 Key Messages
08 Content Pillars
09 Channels & Formats

Everything running as one system

Every partnership is individual. Depending on the stage of the business and its goals, our role may include strategic guidance, creative direction, production, growing the digital presence, and communication support.

We don't treat channels as separate tasks. Instead, we focus on how each element shapes the overall perception of the brand and works within a single system.

As a result, communication evolves together with the business, keeping clarity, integrity, and connection to the brand's long-term goals.

Let's start the partnership

For whom

For brands where perception is part of the value

Boutique Hospitality & Wine

Boutique hotels, design-led guesthouses, wineries, and wine estates in the Douro Valley.

Premium Lifestyle

Skincare brands, artisan projects, concept stores, and premium products.

Wellness & Movement

Retreats, wellness studios, yoga spaces, and personal wellbeing brands.

Sport & Performance

Sport clubs, athletes, training studios, and performance-led brands.

Founders with a Point of View

Independent founders, creative businesses, and emerging premium brands.

Sound like you?

Let's build a brand people remember.

Founders' Background

The expertise behind Solé

Before launching Solé Studio, our experience included working with corporate and brand communications, developing marketing and PR strategies, and creative direction and production.