Solé Studio · Porto, Portugal
Every brand has its own light. We find it
Boutique studio for strategic brand communications.
Founders' Experience
Work that shaped us
Strategic marketing, brand communication and visual production for brands across hospitality, wellness, lifestyle, sport and FMCG. Experience that shaped how we read and build perception.
Porto Yoga Club
production
Healing House
visual direction & production
Haragun Stables
digital strategy & creative direction
Imena
perception & creative direction
Can Run Porto
production
Quiksilver Lagos
production
Jah Shaka
production
Wind Sports Center
production
Royal Thai Spa
perception & visual direction
How we work together
A partnership that builds on itself
Foundation first. Then the system: production, direction, and everything built on it.
Foundation
We start with a strategic document that sets the foundation for brand perception. Depending on the scope of the project, we choose the level: Brand Foundation or Brand Communication System.
Partnership
Everything running together. Strategy, production, content distribution, creative direction: a fully custom system built around your brand, evolving as it grows.
What each phase looks like
Built to move in one direction
Brand Foundation
A strategic document that defines who your brand exists for, what values it communicates, what perception it should create, and how this should be expressed visually. In essence, it becomes the foundation for everything that follows: content, production, visual direction, communication, and brand development.
- 01 Current State
- 02 Target Audience
- 03 Positioning
- 04 Tone of Voice
- 05 Visual Direction
- 06 Market and Competitors
- 07 Key Messages
- 08 Content Pillars
- 09 Channels & Formats
Everything running as one system
A partnership with Solé is built around your brand, its goals, and its current stage. We don't work from templates: every project becomes a custom system of modules, adapted to your context, objectives, and direction of growth.
Work always begins with the Brand Communication System, the strategic foundation on which all further communication is built. Only then do we move to content creation. This document becomes the basis and reference point for everything we do together.
For whom
You've built something worth showing
Sports & Fitness
Sports schools, clubs, studios, and communities built around movement and people.
Wellness Brands
Yoga studios, pilates spaces, meditation centers, recovery brands, athletic personal brands.
Boutique Hospitality
Boutique hotels, guesthouses, Quintas, design-forward cafes, restaurants, and wineries.
Premium Local Brands
Skincare, artisan products, concept stores, lifestyle brands with a strong visual identity.
Sports Lifestyle
Activewear, nutrition, recovery products.
Sound like you?
Let's find your light.
Leave a request and we'll reach out with a work structure built around your brand.