Solé Studio · Porto, Portugal

Every brand has its own light.
We find it.

Strategy, creative direction and visual production for hospitality, wellness and sports brands.

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How we work together

Foundation first.
Then your custom system.

Foundation

We build the foundation for how the brand is perceived and how its communication system works.

Ongoing Partnership

We grow that system through strategic guidance, creative direction, production, and digital presence.

What each phase looks like

Built to move in one direction

Brand Foundation

At the first stage, we develop a strategic document that defines who the brand exists for, what values it communicates, what perception it should create, and how this is expressed visually. This is the foundation on which all further work is built: content, shoots, visual style, communication, and brand development.

Timeline2–3 weeks

DeliveryRemote

01 Current State
02 Target Audience
03 Positioning
04 Tone of Voice
05 Visual Direction
06 Market and Competitors
07 Key Messages
08 Content Pillars
09 Channels & Formats

Everything running as one system

Every partnership is individual. Depending on the stage of the business and its goals, our role may include strategic guidance, creative direction, production, growing the digital presence, and communication support.

We don't treat channels as separate tasks. Instead, we focus on how each element shapes the overall perception of the brand and works within a single system.

As a result, communication evolves together with the business, keeping clarity, integrity, and connection to the brand's long-term goals.

Let's start the partnership

For whom

You've built something worth showing

Sports & Fitness

Sports schools, clubs, studios, and communities built around movement and people.

Wellness Brands

Yoga studios, pilates spaces, meditation centers, recovery brands, athletic personal brands.

Boutique Hospitality

Boutique hotels, guesthouses, Quintas, design-forward cafes, restaurants, and wineries.

Premium Local Brands

Skincare, artisan products, concept stores, lifestyle brands with a strong visual identity.

Sports Lifestyle

Activewear, nutrition, recovery products.

Sound like you?

Let's find your light.

Founders' Background

The expertise behind Solé

Before launching Solé Studio, our experience included working with corporate and brand communications, developing marketing and PR strategies, and creative direction and production.